31.12.13

Web developers ahoy - ajax usability

If you use Ajax loading, and especially if your content replaces the "load more" button, like Bitstrips, for frack's sake, replace the "load more" button with something that indicates that user clicked the button. You know, "tactile" response, that user doesn't click twice and end up selecting content from the loaded material. I'm looking at you Bitstrips on Facebook!

23.12.13

"Reset" -game got its Indiegogo funding!

With over 10 hours to spare, Alpo and the guys broke 65 000 euro goal!! First ever crowdsourced game from Finland is coming your way!



Merry Christmas guys!


20.12.13

I need your help - new game in development


Hi guys,

I need your help. My friend is raising funding for their indie game, single player co-op first person puzzle game. The development has been going on a while, and it has steady progress, and lot of gameplay trailers released. They have raised over 50% of 65 000€ goal, but with only four (4) days left, they could use your help.

Click to Indiegogo and check out other trailers, and help!

Gameplay teaser trailer:




13.12.13

First impressions: Google starts caching email image content - reporting suffers

Google announced yesterday of new feature in Gmail and Google Mail for Business, you can read it from their blog post http://gmailblog.blogspot.fi/2013/12/images-now-showing.html by Senior Product Manager John Rae-Grant.

What happened: Google started fetching all external images in emails, scan them for known viruses and malware (trojans). This has already started on desktop users, and it will be roll-out to mobile early 2014.

Good results: Most HTML-formatted email will look better, ie. email users don't have to "trust" the sender to see the pictures. User privacy is enhanced.

Bad results: Email marketeers will not be able to report how many Google users (recipients) opened the email, ie. viewed email with pictures, since Google will fetch all pictures, your reports will display 100% open rate for Google Gmail and Apps for Business users. It will mean that companies wanting to learn how to communicate better with their customers, are not getting all the relevant feedback anymore.

Software vendros, EDM and Marketing Automation dominantly, will be updated accordingly, maybe filtering Google users out of the reports pertaining open success indicators, so it doesn't skew the reports. You can still have an estimation of how effective your email sender / subject was, ie. how many have viewed the email with pictures.

Open indicator has never been a very accurate number, but Google just made it even less accurate.

Next eyes will be focusing to Microsoft (Hotmail, Outlook.com), Yahoo and AOL, will they follow suit?