Pete Blackshaw wrote an interesting article in Advertising Age about "Is the Future of Marketing About Marketing to Marketers?".
I've discovered the ultimate marketing channel to the consumer, and it is "we."
Look no further than last week's Skittles brouhaha. Or the Super Bowl advertising buzz that I tracked for Nielsen. Or the Motrin Moms controversy many months earlier. Upward of half of the overall buzz came from the folks with marketing industry pedigree or credentials -- and the percentage conspicuously peaked even higher in the early waves of buzz. Put another way, marketers are complicit in pushing the snowball into a "buzzball."
Bold for emphasis is mine, but there's food for thought. Read rest of the article in here: http://adage.com/digital/article?article_id=135174.