4.9.09

Online advertising in decline

Online display advertising has been steadily growing for years now, but this is the first time in ages that year-over-year results show that 2009/H1 measured ad spending has actually declined 1% from 2008/H1 spendige.

The depression is showing, but it's small dent compared to what the other advertising channels are facing with (average decline of 15,4%).

You can read more details in the Advertising Age's article Internet Ad Spending Declined in First Half of '09.

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