Marketing to marketers?

Pete Blackshaw wrote an interesting article in Advertising Age about "Is the Future of Marketing About Marketing to Marketers?".

Quote:

I've discovered the ultimate marketing channel to the consumer, and it is "we."

Look no further than last week's Skittles brouhaha. Or the Super Bowl advertising buzz that I tracked for Nielsen. Or the Motrin Moms controversy many months earlier. Upward of half of the overall buzz came from the folks with marketing industry pedigree or credentials -- and the percentage conspicuously peaked even higher in the early waves of buzz. Put another way, marketers are complicit in pushing the snowball into a "buzzball."

Bold for emphasis is mine, but there's food for thought. Read rest of the article in here: http://adage.com/digital/article?article_id=135174.