Technocrat in marketing

Techcrunch: Nokia to buy Dopplr

noreply@blogger.com (Sami Korhonen) — Thu, 24 Sep 2009 09:58:00 +0000

Nokia is supposed to be buying Dopplr, the travel planner web service. I think it fits well into Nokia's strategy and idea of connecting people.

The price is rumored to be around 15-22 million US dollars.

TechCrunch http://www.techcrunch.com/2009/09/23/nokia-to-acqure-uk-startup-dopplr/

Facebook breaks 300m user milestone and Q2 was profitable!

noreply@blogger.com (Sami Korhonen) — Wed, 16 Sep 2009 10:28:00 +0000

Mark Zuckerberg posted in Facebook blog that "Facebook now serves 300 million people across the world" and most importantly "Earlier this year, we said we expected to be cash flow positive sometime in 2010, and I'm pleased to share that we achieved this milestone last quarter."

This is huge news, since it's been widely speculated that bigger services, such as Youtube and Facebook, are finding it difficult to make profit from ads only with such huge user base hogging resources.

Congratulations Facebook!

Online advertising in decline

noreply@blogger.com (Sami Korhonen) — Fri, 04 Sep 2009 09:08:00 +0000

Online display advertising has been steadily growing for years now, but this is the first time in ages that year-over-year results show that 2009/H1 measured ad spending has actually declined 1% from 2008/H1 spendige.

The depression is showing, but it's small dent compared to what the other advertising channels are facing with (average decline of 15,4%).

You can read more details in the Advertising Age's article Internet Ad Spending Declined in First Half of '09.

Nokia releases mini laptop with WIFI, 3G and 12 hours battery life

noreply@blogger.com (Sami Korhonen) — Mon, 24 Aug 2009 11:44:00 +0000

Read all about it at Nokia site, Nokia Booklet 3G.

Google reveals Google Chrome OS

noreply@blogger.com (Sami Korhonen) — Sat, 11 Jul 2009 23:45:00 +0000

I know this is like 4 days old news, but here it is, if you didn't hear it elsewhere: Google is finally releasing operating system based on Linux. I do say finally, as it's been in the waiting for quite some time.

If some lines have started to blur earlier...

They certainly are getting even more blurrier in the future. Google FTW!

http://googleblog.blogspot.com/2009/07/introducing-google-chrome-os.html

Prepare to be Binged

noreply@blogger.com (Sami Korhonen) — Tue, 26 May 2009 16:17:00 +0000

AdAge in a recent article publishes information that Microsoft is branding a new search engine Bing. Upcoming campaign budjet is estimated to be around 80-100 million dollars, and JWT as the agency who's doing the work.

As an interesting side note, Microsoft's own search front end statistics show that 42% of searches require refinement, and 25% of clicks are the back button. I wonder if Google has similar figures?

http://www.bing.com/

Marketing to marketers?

noreply@blogger.com (Sami Korhonen) — Thu, 12 Mar 2009 20:07:00 +0000

Pete Blackshaw wrote an interesting article in Advertising Age about "Is the Future of Marketing About Marketing to Marketers?".

Quote:

I've discovered the ultimate marketing channel to the consumer, and it is "we."

Look no further than last week's Skittles brouhaha. Or the Super Bowl advertising buzz that I tracked for Nielsen. Or the Motrin Moms controversy many months earlier. Upward of half of the overall buzz came from the folks with marketing industry pedigree or credentials -- and the percentage conspicuously peaked even higher in the early waves of buzz. Put another way, marketers are complicit in pushing the snowball into a "buzzball."

Bold for emphasis is mine, but there's food for thought. Read rest of the article in here: http://adage.com/digital/article?article_id=135174.

Real time locations with Google Maps.. err Latitude

noreply@blogger.com (Sami Korhonen) — Wed, 04 Feb 2009 19:41:00 +0000

Google is mashing up new information on top of Google Maps, latest in this line is friend placement in real time. It picks up your place if you use the mobile version of Google Latitude or your personal computer.

Google Latitude www.google.com/latitude

The Monty Python Channel on YouTube

noreply@blogger.com (Sami Korhonen) — Mon, 26 Jan 2009 14:34:00 +0000

Monty Python on YouTube. Officially. Really. And spam. Of course. :)

Race for street views

noreply@blogger.com (Sami Korhonen) — Tue, 16 Dec 2008 13:48:00 +0000

We have our maps now online, we have satellite views, we have helicopter views and other aerial views, but street views are what takes it to a whole new level.

Google started it, they have now street views photographed 360° from thousands of different locations, including New York, San Fransisco, Barcelona, Madrid, Milan, Roma and so on.

But Fonecta made it in Finland first. http://virtuaalikierros.02.fi/ has street views from Helsinki and Tampere, and also views inside the shops that are on those streets! What a great idea for Fonecta, they'll get some money from the companies, and users are happy to window shop!

Kudos to Fonecta!

What inspires you?

noreply@blogger.com (Sami Korhonen) — Wed, 10 Dec 2008 14:47:00 +0000

www.SanomaInspires.com is a site where you can share pictures, photos, drawings, or simply texts you've found inspirational. Go and browse. For every inspiration uploaded, Sanoma Group will donate 50 cents UNICEF programme for eduction in Romania, so it's for a good cause.

Shameless plug for Naturadepeople.com

noreply@blogger.com (Sami Korhonen) — Mon, 29 Sep 2008 15:01:00 +0000

Here's our newest web site we did with Taivas Advertising for Sinebrychoff:

Naturadepeople

If you want to see an easy way to design your own T-shirt, or learn more about the product Naturade (delicious drink), or perhaps win a t-shirt you designed yourself, go to the site!

Download Google Chrome!

noreply@blogger.com (Sami Korhonen) — Tue, 02 Sep 2008 20:11:00 +0000

You can download Google Chrome here http://www.google.com/chrome! Out now. Windows beta.

Google releases new browser called Chrome!

noreply@blogger.com (Sami Korhonen) — Tue, 02 Sep 2008 13:22:00 +0000

It's going to be available in couple of hours, 18:00 GMT.

Prerelease info and comic can be found at http://googleblog.blogspot.com/2008/09/fresh-take-on-browser.html

New work from Flash Fabriek

noreply@blogger.com (Sami Korhonen) — Thu, 28 Aug 2008 10:43:00 +0000

We've released couple of sites I want to link here:

www.NunnaUuni.nu - Finnish fireplace company, main site is www.nunnauuni.com but www.NunnaUuni.nu is a launch site for the new designer Figuro-models.

www.valkoinenkori.fi - Finnish cancer organisations are looking for monthly donors.

www.earlyjack.com - Finnair airlines promotion of fast direct routes from Europe to Asia.

www.earlyjack.com/japan - Finnair airlines older promotion of fast direct routes from Asia to Europe, dubbed in japanese by Shin Aomori as Jack and Shingo Hiromori as Joe. Definitely worth a look :)

www.akuankka.fi - Finnish site for Donald Duck. We created the flash elements and flash games for the site.

Yours truely,
Sami Korhonen
Project Manager
Flash Fabriek

Nokia and Microsoft team up on Silverlight

noreply@blogger.com (Sami Korhonen) — Tue, 04 Mar 2008 22:06:00 +0000

Nokia announced today that they will be making Microsoft's Silverlight available to S60 Symbian OS, Series 40 devices, and Nokia Internet tablets.

You can read the Nokia's press release, or last100 blog about it.

Microsoft will demonstrate Silverlight on S60 during the opening keynote at Microsoft's MIX08 conference on March 5 in Las Vegas. You can view the keynote speech online as well.

New Finnair campaign - Early Jack

noreply@blogger.com (Sami Korhonen) — Tue, 26 Feb 2008 13:52:00 +0000

Phenomenal Early Jack -viral video and Early Jack -flash campaign site.

Youtube goes mobile!

noreply@blogger.com (Sami Korhonen) — Fri, 01 Feb 2008 08:15:00 +0000

Point your phones to http://m.youtube.com/

With Nokia it streams videos with Realplayer. If you have Nokia's N73, E65, N95, 6120c, 6110n or Sony Ericsson's k800i and w880i you can download the application for a quicker access to your favorite Youtube dirt: http://www.youtube.com/yt_mobile_app

Here Comes Another Bubble

noreply@blogger.com (Sami Korhonen) — Tue, 11 Dec 2007 09:00:00 +0000

LOL.

Web 2.0 in design and production

noreply@blogger.com (Sami Korhonen) — Fri, 09 Nov 2007 08:35:00 +0000

It is totally different thing to design print and tv ads, simple web sites and banners, then it is to understand the complex world of interactive and consumer collaborative Web 2.0.

There is no single, clear, definition to Web 2.0, since it is much more then advancement of web technologies. John Seely Brown made good quote material when he said "Web 2.0 is a profoundly participatory medium". Tim O'Reilly, the man who originally coined the term Web 2.0, made an excellent list while trying to clarify what the term Web 2.0 meant:

Web 2.0 means more collaborative work, information sharing, inviting people to participate, giving them more power to voice their opinions. Sites and applications are more interactive, more rich in media, and give better user experiences.

Loosely quoting O'Reilly: Trust your consumers. Let them play. Participate, don't publish. Listen, don't shout. Remember, your site should get better if there are more people using it. And finally: Web 2.0 is an attitude, not just technology.

I'ts not a Gphone, it's an Android

noreply@blogger.com (Sami Korhonen) — Mon, 05 Nov 2007 21:44:00 +0000

Despite rumors, and us Google-geeks waiting for an actual hardware phone, Google didn't publish one, it published "Open Handset Alliance", and "Android".

Android is supposed to be "first truly open and comprehensive platform for mobile devices. It includes an operating system, user-interface and applications -- all of the software to run a mobile phone, but without the proprietary obstacles that have hindered mobile innovation."

I knew there was a reason I didn't start coding with Symbian, lol. I guess this "old" project manager found a new hobby. ;)

Cheers Google.

http://www.openhandsetalliance.com/

Information R/evolution

noreply@blogger.com (Sami Korhonen) — Mon, 22 Oct 2007 16:41:00 +0000

Mike Wesch explores Digital Ethnography. This is continued work from The Machine is Us/ing Us.

Google takes a stab at social bookmarking

noreply@blogger.com (Sami Korhonen) — Mon, 24 Sep 2007 09:41:00 +0000

Google has released a new tool for sharing web pages with your friends. It includes also support for 3rd party services, like Facebook, Furl, del.icio.us, Social Poster, Reddit and Digg.

Check it out:

http://www.google.com/s2/sharing/stuff

Google Earth goes into space!

noreply@blogger.com (Sami Korhonen) — Thu, 23 Aug 2007 07:56:00 +0000

Check out this short introduction video, and then head for the download!

http://earth.google.com/download-earth.html

Mobile social sharing

noreply@blogger.com (Sami Korhonen) — Wed, 15 Aug 2007 08:01:00 +0000

Nokia launches a new site, MOSH (mobilize and share), bringing Youtube, MySpace, Facebook type of stuff optimized to mobile devices. It's still in beta.

Click here if you are browsing web with a personal computer: http://mosh.nokia.com/

And here if you use a mobile device: http://mosh.nokia.mobi/